Nokia to close its Chicago and New York flagship stores

Yesterday, when Nokia announced the US launch of E72 and 5800 Navigation Edition, I though it was a bit weird for the company to mention nothing about the smartphones’ availability through its New York and Chicago flagship stores.

But now I think I know why it didn’t do it: because the two stores will apparently be closed – just like the Regent Street store in London.

Nokia hasn’t officially confirmed the closing of its two US flagship stores, but the folks over at Nokia Experts say that this will happen – although an exact date wasn’t given.

Reportedly, most US customers visit the Chicago and New York stores not to buy phones, but to test them out and eventually buy them on the Internet, via Nokia’s online store, or retailers like Dell and Amazon (where the phones are cheaper).

Nokia US New York flagship store

(photo via Flickr)

Well, if Nokia will indeed decide to close the stores, it certainly means that they’re not profitable anymore (if they ever were).

Update: Nokia has released an official statement about its two US stores – and yes, they will be closed (in early 2010):

The Flagship stores, opened in 2006 in the U.S., were conceived to inspire and educate consumers to the benefits of mobility through an innovative retail experience, and broaden the appeal of the Nokia brand.

The decision to close the two Nokia Flagship Stores in the U.S., located in New York City and Chicago, was made to create clear alignment with our local market strategy and in addition, as part of a global realignment of Nokia’s retail strategy.

Nokia remains committed to providing the best consumer and retail experience around the world – the Flagship Stores are only part of Nokia’s retail experience and marketplace strategy. Nokia’s retail strategy includes retail and operator partners and their more than 600,000 retail outlets globally. All of these customer outlets will remain essential to Nokia’s ongoing success and continue to be a primary sales channels in the future.

Via IntoMobile

Author: Ilinca Nita

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