Refreshed Nokia Ovi Store to be launched in spring 2010

Most probably unhappy with the level of popularity reached by Ovi Store until now, Nokia is planning to revamp it and release a new, “refreshed” version of it in spring 2010 – when the first Symbian^3 smartphone is likely to be launched, too.

Introduced in May 2009, Ovi Store is Nokia’s response to Apple’s hugely popular App Store, but it somehow not managed to reach its success.

Nokia recognizes that Ovi Store has problems: George Linardos, the company’s media group head of products, declared that their store “had been outpaced by Apple after complaints on stability and reliability.”

Nokia has already started to work on a next-generation Ovi platform, based on suggestions sent by users. The platform will reportedly have new stuff like a redesigned user interface and in-application payments. More localized content and “recommendations based on friends’ app purchases” are also planned to be included in a future version of Ovi Store.

Nokia Ovi

It’s said that about 1 million apps are downloaded daily via Ovi Store, while the Ovi Suite (including Ovi Maps, Ovi Mail and other services) has 80 million active users.

Via Financial Times, Engadget

Author: Ilinca Nita

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