The company in question is Quattro Wireless, for which the Cupertino giant is reportedly ready to pay $275 million.
At the moment, there are no official details about the deal, but All Things Digital is reporting that Apple could announce the Quattro Wireless acquisition as soon as tomorrow.
Both Quattro and Google’s AdMob are concentrated on advertising on smartphones – like Apple’s iPhone and the Android family of handsets (which will include Google’s Nexus One, set to be officially unveiled today).
Since there are currently more that 100,000 apps available for the iPhone, it’s easy to see why Apple would want to own a mobile ad firm – it will basically control all the ads that appear in the apps.
Based in Waltham, Massachusetts, Quattro Wireless presents itself as a leading mobile advertising company. Its client list includes big names like Microsoft, Ford, Disney and Visa.
Update: Quattro Wireless has confirmed that it has been acquired by Apple.
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