#CES2010: Motorola Announces Long-Awaited Backflip Android Device

By the time Motorola CEO Sanjay Jha took the stage at CES 2010 tonight to announce its latest Android smartphone, we all knew exactly what was going to be announced: the Motorola Backflip. The Backflip was implied by AT&T CEO Ralph de la Vega this morning to be one of the five Androids his company would be releasing in the first half, not to mention all the leaks we’ve seen of the device over the last couple months.

So there wasn’t really any surprise when we discovered that the Motorola Backflip was the newest member of the MotoBLUR team. We’ll get into specs in a moment, but let’s see some official pictures of this unique device.



First, let’s talk design. The Backflip has a reverse-flip QWERTY keyboard with 3.1″ HVGA touchscreen. The phone is a flip version of the CLIQ, and here’s the kicker: the QWERTY keyboard is on the outside of the phone, not the inside. Instead of the keyboard flipping inwards, it flips outwards. On the back of the touchscreen you’ll find a trackpad, another completely unique feature of the Backflip. The trackpad gives you a new way of flicking through different menus on the screen, not to mention scrolling through the web browser and other various apps. In fact, Motorola plans to publish the API for the trackpad so Android devs can access it and use the trackpad for their own apps on the Backflip. Not too shabby, I say.

Below is a video showing off exactly how the phone flips out, and what the benefits are for having such a weird and new design. While I can’t say for sure how i feel about the design yet (at least not without playing with it first), I’m intrigued by the level of innovation that Motorola had in making the Backflip. It’s not too often we see a completely new way of using a phone.

The video below is courtesy PhoneScoop.

We anticipate the Backflip to be available on AT&T, though Sanjay did not mention specifically which carrier it would be available for. But needless to say, we’d all be extremely surprised to see the phone land on any carrier in the US besides AT&T. It should also be available in Europe, Asia and Latin America sometime in the first quarter of this year. So we expect to see it before the end of March.

The specs include:

  • Android OS with MotoBLUR; will be upgradeable to 2.1
  • 3.1″ HVGA high-res screen
  • WiFi and 3G 850/1900/2100 (quadband GSM); HSDPA 7.2 capable
  • 5 MP camera with LED flash and autofocus
  • Video capture at 24 fps
  • MicroUSB and 3.5 mm headphone jack
  • Stereo Bluetooth
  • 6 hours talk time, 13 days standby

via Motorola Press Release

Author: Brad Molen

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