Not long after announcing the Kurara / Vivaz (and the Xperia X10 for Japan), Sony Ericsson has now reported its Q4 and full year 2009 results, which continue the “positive trend” started in the previous quarter.
The company sold 14.6 million phones in the fourth quarter of 2009 – slightly more than in the third quarter (reportedly thanks to “market seasonality and successful sales of Satio and Aino phones”), but considerably less than in Q4 2008, when 24.2 million devices were shipped. The average selling price (ASP) for Q4 was of €120.
Sony Ericsson lost €40 million (before taxes and excluding restructuring charges) in the fourth quarter of 2009 – not bad compared to the €198 loss announced for Q3 2009.
Overall, SE sold 57.1 million phones in 2009 and lost a whopping €878 million.
(the Sony Ericsson Vivaz)
“We will continue to focus on returning the company to profitability by establishing Sony Ericsson as the communication entertainment brand based on an exciting portfolio of mid- and high-end products, such as our recently announced Android-based phone, the XPERIA X10. 2010 will still be challenging as the full benefit of cost improvements will not impact results until the second half of the year, however we are confident that our business is on the right track,” declared Sony Ericsson’s president Bert Nordberg.
Sony Ericsson hopes to see a “slight growth” in phone sales during 2010.
Via Press release
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