Samsung to invest more than $112 million in mobile software this year, launch cheaper smartphones
By Ilinca Nita on 19 Feb 10After unveiling the Wave S8500 (its first Bada smartphone) at MWC 2010, Samsung said that it plans to invest a lot in mobile software this year.
In 2009, the company invested 130 billion Won (about $112 million) in mobile software. Now, Samsung CEO Choi Jee-sung mentioned that, this year, they will spend even more (most probably trying to make Bada a top software platform).
Samsung also wants to launch smartphones that cover all price ranges, including cheap ones – this way, its plan to overtake HTC might actually work.
Nokia will also launch cheaper smartphones (Symbian-based) in 2010 – some models could cost as low as €100. I don’t know if Samsung will have €100 smartphones, too, but some of its Android and Bada handsets might fall in this price range.
Via Yonhap News
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