HTC Smart to be launched in India with a $1 million marketing budget
HTC’s first Brew-based phone, the HTC Smart, should be available in India starting the last week of March.
Reportedly, HTC plans to invest about $1 million for the Smart’s launch in India, which means it wants to sell a large number of units there.
Announced by HTC as a device that should bridge the gap between touch-enabled featurephones and smartphones, the HTC Smart uses the Sense UI on top of the Brew OS – so it will have some features that HTC’s Android and Windows Mobile smartphones have.
The Smart comes with a 2.8 inch QVGA display, HSDPA, accelerometer, Bluetooth, push email, stereo FM radio, 3.5mm headset jack, 3.2MP camera, 256MB of RAM, 256MB of ROM and MicroSD card support. The handset will be priced at under 10,000 INR ($220) in India.
Starting April, the HTC Smart will also be available in Europe, first via O2.