#CTIA 2010: AT&T Announces Workbench iPhone App For Enterprise

This morning AT&T announced a new app available in the iPhone App Store that will more easily manage the iPhone for the enterprise. This app, called the AT&T WorkBench, enables businesses to provision and deploy enterprise web apps and do so in a very secure, manageable fashion.

So what exactly does the WorkBench offer?

According to the Press Release, AT&T WorkBench provides:

  • Role-based deployment of web applications.
  • Enhanced IT controls for web applications such as policy management, mobile VPN, over-the-air updates and remote data lock/wipe.
  • Certificate-based authentication using SCEP (Simple Certificate Enrollment Protocol), which is aligned with iPhone’s over-the-air enrollment and configuration process. Ability to run multiple enterprise web applications simultaneously and toggle instantly between active web applications.
  • Enables employees to work with their critical data and applications offline and automatically update when they reconnect to the network.

“AT&T WorkBench is a new solution for iPhone, which enables an organization to ‘get down to business,’” said Ron Spears, President and CEO of AT&T Business Solutions. “We’re seeing increased interest and demand for iPhone applications from our business customers across industries and applications. In addition, more customers are requesting to use their personal iPhones in the workplace. With AT&T WorkBench, we’re able to bring an organization’s key enterprise applications, such as ERP or CRM software, to iPhone users with advanced control and security features that corporate IT requires – including authentication and encryption – to enable more secure collaboration and productivity for businesses.”

Here are a couple screenshots of the WorkBench:

workbench1

workbench2

Making products such as WorkBench available will help keep additional business interest toward the iPhone, which may be a crucial key to keeping a majority of its iPhone customers if and when exclusivity ends and other US carriers begin offering it to their customers.

via Press Release

Author: Brad Molen

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