Google sharing Android ad revenue with carriers, manufacturers?
A mobile OS made and backed by one of the world’s most successful companies in the last decade can’t go wrong, right? Right, so that’s why Google’s Android is quickly growing – and it could become the world’s no. 2 mobile platform by 2013.
Part of Android’s success is certainly the fact that it’s a new, versatile and stable OS that pretty much offers anything a smartphone user would want.
But it looks like Google thinks this is not enough for guaranteeing the success of Android.
According to MoCoNews, the Mountain View giant is sharing ad revenue with carriers that choose to sell Android smartphones, as well as with some manufacturers that make them. Reportedly, to benefit from the shared revenue, carriers must promote Android smartphones that have Google services like Maps, Search and Gmail preinstalled – the revenue supposedly comes from this kind of services and applications.
In other words, Google is basically paying carriers to sell Android devices. But is that a bad thing? Well, as long as end users are happy with their Android smartphones, no, it isn’t.
Google’s OS took the spotlight at this year’s edition of CTIA Wireless, where four interesting smartphones with Android have been announced, including the high-end Sprint HTC EVO 4G and the Samsung Galaxy S i9000 (pictured above), both based on Android 2.1. And I think it will take the spotlight at many other international shows to come.