AT&T launches Buzz – new local search experience

Just like Yahoo and Google, AT&T now has a service that’s called Buzz.

Launched by AT&T Interactive, Buzz is currently in beta and lets users “discover, share and store recommendations for great local businesses.” Buzz integrates with popular social networking networks (mainly Facebook) so you can get recommendations from your friends.

Buzz lets users search and favorite businesses, and it uses the same foundational assets that Yellow Pages uses, thus being able to “connect millions of users and businesses.”

“We recognize that people are already having conversations online about the best places to go and businesses to call. makes it even easier to discover the businesses your friends recommend. Although the site is still in beta, we’re very excited to open it up to anyone who wants to see how we’re approaching ‘social search’ for the local marketplace,” declared General Manager Charles Hornberger.

To start buzzing you have to register at, or at if you want to visit the website on your AT&T smartphone (note that only select slartpohnes can use the service at the moment – AT&T doesn’t say which smartphones exactly).

Via Press release

Author: Ilinca Nita

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