LG Ally (for Verizon) gets official while LG announces Iron Man 2 marketing campaign
LG has just confirmed the existence of LG Ally, the company’s first Android smartphone for the US market, which will most probably be available via Verizon.
The Ally is part of LG’s Iron Man 2 marketing campaign, launched together with Marvel Entertainment. The campaign celebrates Iron Man 2’s “theme of heroism through technology and gadgets that push the limit” and will include TV ads, a futuristic micro site and game, and a special edition Marvel comic book.
The LG Ally is a touchscreen handset with a full QWERTY keyboard and an Augmented Reality app. LG didn’t announce its specs, but the phone should come with Android 2.1, a WVGA display, 1GHz Snapdragon processor, Wi-Fi, GPS, and a 3.2MP camera.
LG says the Ally will be available starting May 20. Before that, the company will host an Iron Man 2 event on May 11 to showcase the handset, plus “three futuristic concept phones from the LG Design the Future Challenge.”
An LG Iron Man 2 website is already launched – you can access it here.
There’s also a sweepstakes: users can text LGIM2 to 95173 to receive exclusive Iron Man content and an Augmented Reality app, and enter the contest for an LG Ally smartphone, a 55-inch class LG Infinia LED HDTV, an LG Network Blu-ray Home Theater System, or “2 tickets to the U.S. premiere of a Marvel movie.”
Until we find out more about the features and price of LG Ally, here’s a video promo of it:
Via Press release