Sprint enhances its pre-paid offering, readies new pay by the minute brand

Sprint has been constantly losing post-paid subscribers in the last few years, so it’s now trying to make a push into the pre-paid market (helped by its subsidiaries Virgin Mobile and Boost Mobile).

The third largest US carrier has just announced a new pre-paid multi-brand strategy, which includes the launching of new plans and new phones.

For example, on May 12, Virgin Mobile will introduce “Beyond Talk” – new pre-paid plans that include unlimited messaging, email and data. The Beyond Talk plans will cost $25, $40, or $60 per month (depending on the number of minutes per month you need).

Sprint also says that it will launch a new pay by the minute brand, possibly starting this month. The brand (unnamed yet) will target “budget-conscious customers who spend less than $30 per month and are focused on the value they pay per minute.”

“We brought together the resources and experience of the Boost and Virgin Mobile teams in late 2009. Since that time, we have been developing the critical pieces of our multi-brand prepaid strategy. Our approach to the prepaid market can truly set us apart from the competition with tailored offers that will address specific needs in this growing market,” says Sprint CEO Dan Hesse.

You can read more about Sprint’s pre-paid plans in this press release.

Author: Ilinca Nita

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