The third largest US carrier has just announced a new pre-paid multi-brand strategy, which includes the launching of new plans and new phones.
For example, on May 12, Virgin Mobile will introduce “Beyond Talk” – new pre-paid plans that include unlimited messaging, email and data. The Beyond Talk plans will cost $25, $40, or $60 per month (depending on the number of minutes per month you need).
Sprint also says that it will launch a new pay by the minute brand, possibly starting this month. The brand (unnamed yet) will target “budget-conscious customers who spend less than $30 per month and are focused on the value they pay per minute.”
“We brought together the resources and experience of the Boost and Virgin Mobile teams in late 2009. Since that time, we have been developing the critical pieces of our multi-brand prepaid strategy. Our approach to the prepaid market can truly set us apart from the competition with tailored offers that will address specific needs in this growing market,” says Sprint CEO Dan Hesse.
You can read more about Sprint’s pre-paid plans in this press release.
If you liked the post, you might find these interesting too:
- Virgin Mobile may launch the iPhone on July 1
- HTC Evo Design 4G arrives at Boost Mobile on May 31
- Samsung Galaxy S II arrives at Virgin Mobile on November 15
- T-Mobile’s GoSmart prepaid brand launches across the US in February
- HTC Evo Design 4G will be available at Boost Mobile before the end of June