Designed for emerging markets, Nokia’s Ovi Life Tools “addresses the needs of rural consumers with the vision to provide livelihood and life-impacting benefits to improve their economic prosperity and quality of life.” There are about 730 million rural residents in China at the moment.
Ovi Life Tools provide users with a wide range of info, divided in four categories: agriculture, healthcare, education and entertainment. The service is SMS-based and will be offered in simplified Chinese, with the help of six major partners: Beijing Etiantian Net Educational Technology Co. Ltd (Beijing Sizhong Ltd.), Beijing Nongxintong Technology Co. Ltd., 39.net, Kongzhong Corporation, British Council, and Sina.com.
One-month subscriptions for each of Ovi Life Tools’ categories will cost 5 to 8 RMB, or 1 RMB for each on-demand request.
For the beginning, Ovi Life Tools will be available in China on two affordable phones (Nokia 1800 and Nokia 1616, both pictured above). The handsets will be out in China in mid May for prices from 250 RMB to 300 RMB ($37 – $44). Chinese users should be able to find more info on Ovi Life Tools here at Nokia’s website.
Via Press release
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