Judging from overall sales figures, it’s clear that many people think the iPhone is quite useful as a main mobile device that can juggle business and leisure at the same time. This is true not only in the U.S., but also in the rest of the world where the latest model of Apple’s iPhone is readily available.
In fact, in the U.K., British bank Standard Chartered has started offering its employees the option to switch from the standard-issue RIM BlackBerry smartphone that they’ve been using for all these years to give Apple’s touch-only iPhone a chance as a business phone. They’ll do a hefty amount of e-mail and other work-related stuff pretty much all their work days on the device they choose. Unsurprisingly, some people actually started switching to the iPhone.
A Singapore-based spokeswoman for Standard Chartered told Reuters, “It’s a group-wide initiative involving wholesale and consumer banks globally,” so you can expect other companies to follow suit.
As far as the switching of the BlackBerry users to the iPhone is concerned, I see no surprises here. Apple’s device is currently one of the biggest things to happen to the smartphone market so it’s only logical to see companies trying it out to see what it’s really capable of.
But if you’re talking about it completely taking over the business smartphone segment, well, I don’t think that has any chance of happening any time soon, if it will happen at all. Things just aren’t as easy as changing phones and copying phonebook contacts over to the new one when it comes to this market segment. Keep in mind, there are still a lot of companies out there using old operating systems like Windows XP and older versions of business software just because “the switch” is that hard to make. But if it works for Apple, good for them. It won’t be good news for RIM, though.
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