Right now, the newly launched Apple’s iAd adverstising system might be only interested in big brand advertisers, who would be able to shell out $1 million or more for an ad campaign. But everyone needs to start somewhere.
It seems, that Apple has been looking into possibility for it’s own mobile contextual advertising solution long before it bought Quattro mobile ad network.
At least, that’s what a new Apple’s patent application for “System and method for providing contextual advertisements according to dynamic pricing scheme” indicates.
In this patent application, Appple describes a mobile ad system, that will work on your iPhone, iPod Touch or iPad, and provide ads based on various direct or indirect marketing preferences through a “Local ad” app . The ads are served by the owner of the network you are connected to at the time.
Shopping mall owner, airport operator, or anyone else, providing Wi-Fi access, can serve ads from local merchants; wireless carrier can offer local ads, triggered by a location data from a base station or your GPS sensor, and search keywords you just entered in a search app, etc; :
For example, if the submitted advertisement provides a coupon for food at a restaurant, the submitting advertiser may include an indication that the advertisement is directed to food sales, times of day when meals are popularly served, a GPS location of the restaurant, keywords that may relate to the restaurant in an Internet search, how weather may affect the use or non-use of the coupon in the advertisement, etc.
The ad prices for advertiser may be set dynamically, based on the various directly or indirectly expressed marketing preferences, e.g choices you selected in your “Local ad” app, and your proximity to the advertisers outlet, time of day, whether you previously responded to similar ads, whether you’ve already eaten at advertisers restaurant, etc;
Looks pretty useful and interesting. And also shows, that the things we know about iAd platform today, are only just a start.
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