Nokia Music Store might outrun Apple’s iTunes Store in Europe
Today, comScore has released a report which shows that only 23.8% of mobile users in five major European markets (UK, France, Italy, Spain and Germany) have listened to music on their mobile phones in Q1 2010.
20.3% of the users are side-loading tracks from their PCs, and only 1.9% are buying and downloading music OTA to their phones.
Of those who do buy music for their phones (about 4.3 million people in the five mentioned European markets), 28% get it via Apple’s iTunes Store. 22% (0.94 million) buy music via Nokia’s Music Store – so Nokia’s service might soon become more popular than iTunes in Europe.
Still, under 1 million users in five major markets is probably less than Nokia has expected its Music Store to attract when it first launched the service back in 2007.
Nokia and Apple aside, I’m surprised by the low percent of mobile users who are listening to music on their phones, especially since nowadays almost all phones (low-end ones included) feature MP3 players. Even more surprisingly is the fact that, in the US, only 13.2% of the mobile users are listening to music on their handsets. I guess iPods and standalone MP3 players will still be around for quite a while.
You can read more here at comScore.