As expected, today Nokia and Yahoo have announced a strategic alliance (previously known as Project Nike) that reportedly enables the two companies to “leverage strengths in e-mail, instant messaging, maps and navigation across PC and mobile devices.”
The collaboration will make Yahoo the exclusive provider of Nokia’s Ovi Mail and Ovi Chat services – these will be rebranded as Ovi Mail powered by Yahoo, and Ovi Chat powered by Yahoo. Ovi user IDs will be integrated with select Yahoo services, for easier access.
Moreover, Nokia will become the exclusive provider of Yahoo’s maps and navigation services, which will be “powered by Ovi.”
The way I see it, Nokia figured out that Ovi Mail and Ovi Chat aren’t good enough for people to actually like them, while Yahoo figured out that its maps and navigation services are crap (and, oh, they really are, compared to Google’s). Nokia’s Ovi Maps will certainly improve Yahoo’s navigation services, but I’m not sure about Yahoo Mail improving Ovi Mail.
Nokia and Yahoo say the first co-branded services will be available to end users starting the second half of 2010. Anyone looking forward to this?
Via Press release
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