More than 600,000 iPhone 4 units pre-ordered. AT&T pre-orders are temporarily suspended
The first iPhone 4 pre-order day was pretty much a fiasco in the US, with lots of problems plaguing the pre-ordering procedure.
Still, Apple seems to be pretty happy about the whole thing, as it has just announced that more than 600,000 new iPhones were pre-ordered (not only in the US, but also in the UK, France and Germany), representing “the largest number of pre-orders Apple has ever taken in a single day.”
Apple apologized for the malfunctions appeared yesterday, hoping that frustrated customers who didn’t manage to pre-order anything “will try again or visit an Apple or carrier store once the iPhone 4 is in stock” – and I assume that’s exactly what they will do.
In the meantime, iPhone 4 pre-orders at AT&T are suspended. The carrier says this is because it needs “to fulfill the orders already received”, but it’s probably also because it wants to make sure there will be no more problems.
I think Apple’s new slogan for the iPhone 4 – this changes everything – is really well thought up. It even changed a simple pre-ordering procedure into a nightmare that, according to some customers, lasted for hours.