Sony Ericsson pissed off at HTC Desire, promises a fight with Xperia X10 speed, Q3 Android 2.1 updates
Xperia X10, was the first great Sony Ericsson device in years, and was really ahead of competition. When it was announced.
Had Sony Ericsson been able to ship it in late 2009/early 2010, they would have had a major bestseller on their hands, that would have sold itself. Unfortunately, X10 launched only in April, and, Sony Ericsson shipped X10 with an outdated Android 1.6 OS to boot.
By the time SE X10 shipped, competition, or at least one competitor – HTC – has caught up, and easily overtook Xperia X10 with the sales of it’s Desire handset.
While behind in some specs, HTC Desire comes with a much better Android 2.1 OS, and better implemented HTC Sense custom UI. To deliver a knock out punch to Xperia X10, HTC also launched HTC Desire with it’s biggest ever marketing campaign. Plus they put in some serious work with retail people on the ground, doubled the number of the handset trainers, and gave high street retailers in U.K. 8 live demo units per store.
The end result – HTC is struggling to make and deliver enough of Desires to meet the demand, while Xperia X10 sales lag below what was expected at Sony Ericsson.
Now Sony Ericsson feels really pissed off about HTC Desire stealing the X10 glory, and wowed to fight back on all fronts. SE UK and Ireland marketing director David Hilton told this to CPW news:
“There will be a software update for the X10 in the next couple of weeks, which is optimising the software so the phone works faster. The X10 will be faster than the Desire in most if not all functions of the phone.
“We intend to go out to the sales channels, training and educating people that X10 will be a master phone to use once this update happens. There will also be an Android update on the X10 in Q3, taking it from version 1.6 to 2.1. We’ll continue to look at how we can evolve beyond that.”
Sounds really promising, especially the part about Android 2.1 update in Q3. That’s September – no more then 3 months from now – at latest.
Sony Ericsson Xperia X10 is almost my favorite non-QWERTY smartphone this year. It’s certainly the best looking one for now. The only beef I have with X10, is the now ancient Android 1.6 OS.
If Sony Ericsson can get it up to Android 2.1 by the end of September, and make something useful of their UXP Timescape interface add-ons, Xperia X10 has a chance to really shine this fall.