HTC is on a roll. Ever since betting almost everything on Android, they keep going, and going, and going. Up.
And now it looks like it may end up selling 24 million devices this year, a target set internally at the beginning of 2010, but one that no analyst thought was possible to reach.
But handset component suppliers currently estimate that HTC may sell 60-70% more smartphones in the second half of the year, compared to the first half’s 8.7 million.
This effectively means that it may sell over two and half times more phones in 2010 than it did in 2009.
Pretty impressive stuff. It remains to be seen whether such performance may finally get HTC into the top 10 of all phone makers, by number of devices sold. Though it is pretty certain that with these numbers it will keep a steady 4th position in the top of smartphone makers.
Also of note is that HTC’s revenues and profits for the second quarter of 2010 reached record levels.
The revenue climb was 58.45% year-on-year up to NT $ 60.53 billion, or approximately $ 1.88 billion.
Profits rose from NT$ 6.5 billion in Q2 of 2009 to NT$ 8.6 billion in Q2 of this year. That’s going from approximately $ 201 million to $ 267 million, a 33% year-on-year growth. Analysts were expecting profits somewhere around NT $ 6.8 billion, but in this instance, they may be glad that they were wrong.
I guess selling all those high end Android smartphones is starting to pay off, as HTC’s average gross margins are now in the 30% range.
And don’t forget that Windows Phone 7 is coming later this year (presumably in Q4), and HTC is still Microsoft’s biggest hardware partner. That said, and with a lot of well positioned midrange and low-end Android devices that have yet to be available in all markets, the future looks rosy indeed for the Taiwanese maker.
If you liked the post, you might find these interesting too:
- HTC sold almost 10 million handsets in Q1 2011, mostly Android-based
- Apple’s revenue and net profit up year-on-year, but it only sold 26 million iPhones in Q2
- LG plans to sell 75 million phones in 2013, 45 mil smartphones. Will get back into WP8 game with several devices
- HTC plans to ship 60 million smartphones next year
- Chinese manufacturers to keep just 1% of profits from the 1 billion phones they’ll make this year