Announced by Apple in April this year and available as of this month, iAd (the brand new ad platform for iPhone, iPod and iPad) is already making developers happy.
One iOS developer (Jason Ting) says he made $1,372.20 in a single day with iAd.
He developed an iPhone 4 app that turns the handset’s camera’s LED flash into a flashlight. The app has a free version that integrates iAds.
According to Jason Ting, the $1,372.20 was made on July 7, when he had 9,300 ad impressions, an 11.8% CTR (click-through rate), and an eCPM of $147.55.
Now, if we’re thinking that the average CTR that Google’s AdMob brings is somewhere around 2.5%, this is damn impressive. The explanation comes from the fact that iAd is new, and also really different from other mobile ad platforms. Once users will lose interest and develop ad blindness (like it has probably happened in the case of Google’s AdSense), eCPM and CTR will go down.
Brands like AT&T, Nissan, Best Buy, Citi, Unilever, Sears, Target and JC Penney are currently advertising through Apple’s iAds, and I’m sure many more will follow.
Apple takes 40% of the ad revenue, while developers get %60.
If you liked the post, you might find these interesting too:
- Devs, rejoice! Apple NDA dropped for released iPhone software
- Apple’s Tim Cook suggests Google, Nokia or Bing Maps to users until iOS 6 Maps are improved
- iOS 6.1 update for iPhone 4S has issues, Vodafone doesn’t recommend it
- 130K Have Pre-Registered for 3G iPhone on O2
- Apple’s App Store reaches 3 billion downloads, Steve Jobs disses the competition