Android overtakes RIM and becomes the best-selling consumer smartphone platform in the US

Market research company NPD has just released its quarterly report on the US mobile market, this time focusing on the quarter that ended on June 30.

The numbers that follow are only for consumer purchases. NPD doesn’t track corporate/enterprise sales. This is important to keep in mind, because if you’d take those into account as well, RIM’s position would surely be better.

Anyway, Android has continued its growth and made up 33% of all smartphones purchased in Q2. RIM’s BlackBerry OS was second at 28%. Apple’s iOS was in third with 22% of the market.

And here’s the Top 5 of Android phones sold in Q2:

  1. Motorola Droid
  2. HTC Droid Incredible
  3. HTC EVO 4G
  4. HTC Hero
  5. HTC Droid Eris

Verizon Wireless continued to be the top carrier in the USA with a market share of 33%, followed by AT&T, with 25%, Sprint at 12% and T-Mobile at 11%.

The average selling price for all phones in Q2 of 2010 was $90, which is a 3% increase compared to Q2 of 2009. The average selling price for smartphones was $143, which is a 9% increase from last year.

These prices going up signifies that more and more Americans opt to buy smartphones instead of featurephones, and of the available smartphones they go more and more for the most expensive ones.

In October we will find out if these trends have remained the same in the third quarter or if they’ve changed in any way.

Author: Vlad Bobleanta

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  • Marcus Christopher McFann

    Its gone from RIM to iOS to Android. The US market is far from settled. I think it wail shake up further.

  • Marcus Christopher McFann

    Android should maintain its lead, but Apple and RIM will face pressure from new competitors.

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