Breaking: 200K Android devices activated daily, mobile ads easily pay for Android development
By Vlad Bobleanta on 05 Aug 10Android keeps growing, and growing, and growing. Just 7 weeks ago, Google’s Andy Rubin said that there are 160,000 new Android device activations taking place every day.
Today, during the Techonomy conference, Google CEO Eric Schmidt announced that 200,000 Android phones are being activated each day.
This represents a 25% increase from the number of 7 weeks ago. That is a bit of a slowdown of the growth compared to the previous milestone, but still impressive for an OS that was absolutely nowhere less than two years ago, in October of 2008.
We’ve updated our handy chart of Android growth milestones, as officially reported by Google. We now have 6 data points.
| Date | Week No. | No. of devices activated/day | Growth % from previous milestone |
| Oct. 16, 2008 | 1 | 0 | - |
| May 20, 2009 | 31 | 30,000 | - |
| Feb. 15, 2010 | 69 | 60,000 | 100% |
| May 12, 2010 | 81 | 100,000 | 60% |
| June 23, 2010 | 87 | 160,000 | 60% |
| Aug. 4, 2010 | 94 | 200,000 | 25% |
I think it’s safe to say that even if Android will stay at 200K activations through the rest of this quarter, it will overtake RIM’s BlackBerry and become the second most sold smartphone OS.
And from this point, Android only needs to grow 50% to equal Symbian, which is at 300,000 daily device sales. Sure, growing from 200K to 300K is a lot harder than going from 30K to 60K, but this isn’t inconceivable anymore, and that’s the important thing to remember here.
And new device launches coming in the near future, such as the Motorola Droid 2, the Samsung Fascinate (Verizon’s Galaxy S), the HTC Desire Z and Desire HD, and possibly many others we just haven’t heard of yet, will definitely help Android maintain growth.
Also, let’s not gloss over the fact that alongside its success in the high end, Android has recently been making inroads into the midrange of the smartphone market, helped by such devices as the HTC Wildfire, the Samsung Galaxy 3 and quite a few devices from Huawei and ZTE. Many of those have just launched, and are very far away from the peak of their sales.
Another interesting tidbit that Google’s CEO has let slip is that revenue from mobile advertising easily covers the cost of Android development for Google.
It’s unclear if he meant only money from ads displayed on Android devices or all the mobile ad money that Google makes. Still, this is important to note, especially for those that were saying that Google’s revenue model for Android is not sustainable.
The remainder of this year is definitely shaping up to be extremely interesting in the mobile world.
Via Gabe Rivera
If you liked the post, you might find these interesting too:
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- With 900 million Androids out there, Google now activates more than 3 million devices a day
- Google now activates 550K Androids per day. 135 million devices sold. Market reaches 250,000 apps
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