Samsung and LG turn to design professors to improve their mobile UIs
South Korean giants Samsung and LG have recently hired new design executives, aiming to enhance their handsets’ UIs.
Samsung has hired Jung Ji-hong as vice president of its Mobile Design Group. A professor of Visual Communication Design at Kookmin University in Seoul, Jung Ji-hong will help Samsung improve its smartphone user experience – probably only on Android and Bada smartphones (both using TouchWiz UI), since Windows Phone 7 does not support custom UIs.
Lee Kun-pyo, LG’s new head and executive vice president of Design Management Center, is also a professor – more exactly, he’s dean at the Department of Industrial Design, KAIST (aka the Korea Advanced Institute of Science and Technology).
Reportedly an expert in interface design and human-centered design, Lee Kun-pyo should help LG improve its award-winning S-Class UI – or maybe create a brand new UI for the company’s upcoming smartphones.
Bada-based Samsung Wave vs. Android-based LG Optimus
Samsung and LG are the world’s second and third-largest phone makers, and yet they’re not big players when it comes to smartphones. But they both have plans to boost their smartphone market share: Samsung bets heavily on its Galaxy S and Wave series, while LG will try to lure customers with its Optimus range.