LG to bank heavily on Windows Phone 7, says WP7 will outperform Android
LG wants to be a big player in the smartphone market, but it seems to me that the company has quite confusing plans about how to accomplish that.
In early 2009, the South Koreans said they would introduce about 20 Windows Mobile smartphones that year. They didn’t. They only released a few WM devices, like the GM730 / GM750, the GW550 and the GW820 eXpo.
Then came the Android craze and, for some reason, LG didn’t bet on Google’s platform as much as Samsung, HTC, Motorola and other companies did. The only two LG Android handsets available now at a global scale are the GW620 and the GT540 Optimus. There are also the Verizon-excusive LG Ally, and some Optimus handsets launched in Korea – but I don’t think these count too much.
Not long ago, LG announced new Optimus phones and a tablet, all running Android (Froyo) and ready to hit international markets.
We’ve also heard that LG intends to ship 6 million smartphones by the end of 2010, 70% of which will be powered by Android, with the rest of them running Windows Phone 7.
So it seems that LG likes Android better than WP7, right? Well, I’m not sure of that anymore. LG has reportedly told Korean sources that “it expects WP7 to outperform the two rival smartphone operating systems” – one of these platforms is definitely Android (I’m not sure about the other platform LG is referring to; Symbian? iOS? BlackBerry?).
LG further said it’s going to be the first company to launch Windows Phone 7 devices. Apparently, the first Europe-bound LG WP7 handset (due in October) will have a 3.8 inch display. There will also be a US version with a hardware QWERTY keypad – this is probably the LG Panther (seen below).
I really don’t think WP7 will outperform Android, which became a leading smartphone platform in less than two years since launch. But as long as LG will launch both Android and WP7 handsets, I believe things can’t go wrong for the company – assuming said handsets are competitive enough.