Launched by AT&T in the US on August 12, the BlackBerry Torch 9800 seems to be less successful than RIM would have wished.
According to StreetInsider, Goldman Sachs says the Torch launch was “underwhelming” since “nearly all of the stores they called did not sell out” of the new smartphone.
Moreover, The Wall Street Journal has it that analysts at both RBC Capital Markets and Stifel Nicolaus belie that about 150,000 BlackBerry Torch units were sold over the week-end. For comparison, back in July 2009, when the BB Tour 9630 came out, Verizon sold about 275,000 units in just one day.
Of course, AT&T is no Verizon, first of all because the blue carrier also sells the iPhone 4 and lots of customers that were due for an upgrade have already bought Apple’s smartphone and obviously don’t need a new BlackBerry – regardless of its new features and new BlackBerry OS 6. Plus, AT&T has also launched the Samsung Captivate, a high-end Android smartphone that probably also stole some BlackBerry customers.
The BlackBerry Torch 9800 is currently available only in the US and only at AT&T, for $199.99 with a 2-yr contract agreement. RIM will probably launch the smartphone in other markets, too, although the Canadian company didn’t unveil any details about this until now.
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