According to Gartner, smartphones represented 5.2% of the total mobile phone sales in India in the first quarter of 2010. That number will grow to 18% in 2014.
This trend is clearly one of the factors that warranted HTC’s plans for a big push into India. The first signs have started to show up recently, with the launches of the HTC Wildfire, Desire and HD Mini.
But HTC’s big plan for India goes way beyond making devices available in what is one of the world’s biggest mobile markets. HTC will be working with Brightpoint India and Ingram Micro to increase its visibility in large franchise retail stores.
India’s complex retail environment has been acknowledged by HTC Asia Pacific Vice President Jack Tong, while describing their ongoing efforts to make the purchase experience for their devices fully represent the HTC brand.
HTC will expand its reach into the modern trade segment, while continuing to have strong ties with regional and local distributors. The regional network will grow from 25 to 50 Tier 2 cities and even 100 Tier 2 and Tier 3 cities in 2011. HTC will provide greater marketing and logistics assistance to all its distributors.
Expect to see the HTC brand featured a lot more prominently at your local mobile shop as well as in big retail locations across India.
This planned expansion can only mean good things for HTC’s future sales numbers in India, as the distribution infrastructure is key to success in such a huge market.
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