The BlackBerry Torch 9800 is currently RIM’s flagship device and the first one to have launched running the new BlackBerry OS 6. Yet its sales in the US are reportedly underwhelming, so much so in fact that they surprised even an AT&T exec.
In what probably is a (late) move to address its measly sales, AT&T has cut the Torch’s price in half. Whereas before it would set you back the standard (for a high-end device) $199.99, it’s now down to $99.99 in your choice of three colors.
Of course, this price still requires a 2-year service agreement, but it does make the Torch a very compelling offer, at least for BlackBerry fans/addicts. Getting the top of the line handset from RIM for half the price that competing high-end devices go for sure sounds good enough.
If you liked the post, you might find these interesting too:
- US Cellular BlackBerry Torch 9850 will be available on August 26 for $199.99
- BlackBerry Torch 9810 4G will be launched by AT&T on August 21
- BlackBerry Protect wirelessly backs up and restores your data, locks or wipes your smartphone remotely
- BlackBerry Torch 9800 finally available in Canada, at Rogers and Bell
- T-Mobile BlackBerry Torch 9810 now up for pre-order, shipping November 9