It finally happened. After weeks of anticipation Microsoft has released the first Windows Phone 7 sales figures.
In the first six weeks 1.5 million WP7 devices were sold by manufacturers to operators and retailers.
(Btw, unit sales to wholesale partners – is a standard way of reporting in Consumer Electronics industry. Microsoft reported device sales number is not different of what Nokia, Samsung or LG are reporting when they say that they sold XX devices that quarter. )
Twitter erupted: It’s only 1.5 million! In six weeks! While Google and Apple sells that many devices in less then a week! Windows Phone 7 is a huge failure!
C’mon people, wake up and smell some coffee.
For a completely new platform, 1.5 million phones sold, even only into a retail channel, is a very good number. It means that Microsoft with partners is already on the way to ship 1 million devices a month and 12 million WP7 devices a year. Not a blowout number, not huge number, but by no means a failure.
Remember how many iPhones Apple shipped in the first 12 months? 6 million. How long it took Google to ship the first million of Android devices? About 6 months.
According to the released official figures, in the first 6 weeks after launch Windows Phone 7 is doing better then Android and iPhone did at similar point in their history. According to IDC Microsoft Marketplace, now with 4000 apps, is also ramping up better then Android did at the start.
Yes, I know Microsoft started with more vendors, more countries and more operators then Android and iPhone. Yes, I know smartphone market is now much bigger then it was 2 or 3 years ago. Yes I know that compared to to current sales of Android and iOS devices, WP7 shipments look miniscule. Yes and yes and yes.
So what? Forget about about the juicy headlines, and what will happen next week. Try to do a bit of long term thinking. The smartphone race is not a sprint, it’s a marathon, and it will play out over the next 3-5 years. You know who was an undisputed leader in smartphones 4 years ago? Nokia. Who was a very solid #2? Microsoft. Neither Apple, nor Google were even on a horizon yet. Who knows what will happen in the next 4 years?
As for today, the fact is, that unless the operators and retailers completely misjudged the demand for WP7 phones, and they will end up sitting on the shelves for months, the new Windows Phone OS is to a very solid start.
And with commitment Microsoft is making to it, I am pretty sure that WP7 OS is here to stay, and not in a small way.
If you liked the post, you might find these interesting too:
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- Google now activates 550K Androids per day. 135 million devices sold. Market reaches 250,000 apps
- Google activates 500,000 Androids per day now, on the way to 200+ million this year
- Apple iOS stats: 200 million devices sold (25 million iPads), 14 billion apps downloaded, and more
- Google to sell 5 to 6 million Nexus One phones this year?