Windows Phone 7 Marketplace gets carrier billing from Orange France
Carrier billing is one area (the only one, perhaps?) in which Nokia’s Ovi Store is way ahead of the competition. Leveraging its strong relationships with carriers worldwide, Nokia has brought carrier billing to almost every market in which the Ovi Store is available. Trailing Ovi by a mile is Android, with small steps done to enable carrier billing in the US.
And now it looks like Microsoft has also understood the value of carrier billing, and how it makes impulse purchases a lot more likely. The Windows Phone 7 Marketplace will get carrier billing in France on Orange.
Orange France also has a carrier billing deal with Nokia, so this is nothing new for them. The terms of the deal between Microsoft and Orange haven’t been disclosed.
What remains to be seen is whether Apple will continue to ignore carrier billing as a viable option for its iTunes App Store like it has done so far.
Via Ecran Mobile