Carrier billing is one area (the only one, perhaps?) in which Nokia’s Ovi Store is way ahead of the competition. Leveraging its strong relationships with carriers worldwide, Nokia has brought carrier billing to almost every market in which the Ovi Store is available. Trailing Ovi by a mile is Android, with small steps done to enable carrier billing in the US.
And now it looks like Microsoft has also understood the value of carrier billing, and how it makes impulse purchases a lot more likely. The Windows Phone 7 Marketplace will get carrier billing in France on Orange.
Orange France also has a carrier billing deal with Nokia, so this is nothing new for them. The terms of the deal between Microsoft and Orange haven’t been disclosed.
What remains to be seen is whether Apple will continue to ignore carrier billing as a viable option for its iTunes App Store like it has done so far.
Via Ecran Mobile
If you liked the post, you might find these interesting too:
- Nokia Ovi Store now serves more than 1.6 million downloads per day
- T-Mobile to Add Own Channel, Carrier Billing to Android Market
- Nokia Music Store might outrun Apple’s iTunes Store in Europe
- Microsoft aims to steal Apple’s flame in mobile music biz
- Orange to launch Application Shop – its own app store