Things with Windows Phone are not going so well for Microsoft.
Redmond software giant reported their quarterly results yesterday, and it seems they were so bad for WP7, that Microsoft is too embarrassed to tell us.
If you look back to last year – late in December Microsoft announced that 1.5 million WP7 devices were shipped by it’s OEM partners so far. Pretty good number for the first 7-8 weeks of an upstart platform. Then, a month later, they said that 2 million Windows Phone licenses were sold. Again, considering that Christmas was over, 500K units in one month did not seem so bad.
After that – silence. Microsoft stopped telling us anything about WP7 sales numbers. And started misdirecting our attention with meaningless figures like high customer satisfaction, number of people that downloaded WP app developer tools, number of AppHub community members, number of apps in the Marketplace, etc; Every positive number they could dredge up, except the key one to show how WP7 is really doing – number of licenses sold.
Well, if the actual WP7 sales are not too good, I can understand why Microsoft didn’t want to reveal them until they had to. But yesterday, in a quarterly results report, was the time tell us at least a little bit about WP7. During earnings conference call, Microsoft went through the actual numbers from every other major company division. And here’s what they had to say about Windows Phone there:
Product reviews are good. Customer satisfaction is high, well above 90%. And we have shown a clear strategy for enabling a vibrant ecosystem around Windows Phone. This quarter, we took the next step and entered into a broad strategic alliance with Nokia. While we have enjoyed strong developer support to date with more than 13,000 applications, we’ve noted even greater developer interest subsequent to the Nokia alliance announcement.
That’s about it. The same meaningless misdirection stuff they’ve been spouting since February.
Well, I can not be 100% sure why they did it this way. But most likely – it’s because after the initial launch sales propelled by the huge marketing budgets, Windows Phone 7 sales stalled. And the number of WP7 devices sold in the last three moths was so low, that Microsoft is too embarrassed to tell us about it.
Granted, Q1 usually is a very slow quarter for consumer electronics, and unlike Apple and Android vendors, Microsoft didn’t have any presence in China to give them gift giving season sales boost.
Still, with the unfinished OS, uber slow update cycle and disappointed OEM partners – I don’t see anything that could improve Windows Phone 7 fortunes at least until Q4 of this year.
If you liked the post, you might find these interesting too:
- Microsoft OEM partners ship 1.5 million WP7 devices in 6 weeks. It’s a very good start
- Windows Phone 8 wins PC Mag Readers’ Choice satisfaction award, Apple iOS, Android and BlackBerry follow
- More than 2 million Windows Phone 7 licenses sold until now
- Windows Phone 8 will be released in October, says Nokia’s Stephen Elop
- At least 135,000 Windows Phone 7 devices have been sold so far