When you churn out tens of different product models every year, it must be hard to keep track of their numbers. It must be even harder if you are Nokia, and have to give each of your phone model a number and/or name, that any customer will understand.
At one point in time, when Nokia Symbian smartphones were top of the line, high end thingies that warranted their own series number, Nokia almost got it. We had the N Series for their flagship devices like N73 or N95, that blew our minds with their specs. We had E Series series devices like E65 or E71, for business use, and then we 4 digit numbers like Nokia 6230, for everything else. But then Symbian started moving to lower end phones, and it became hard to figure out what each phone is about.
About two years ago Nokia decided to try something new – split their devices into a number of series like C, N, X, etc; and then add a number to them. The higher the number – the better the specs of the device. So we started getting phones N8, X7, C7, C6, etc;. But then, to differentiate between older and newer versions of the device, Nokia decided to attach the version number to it, and the whole thing became a huge mess.
Just try explaining to a normal user asking for Nokia C6, why do we have two completely different phones C6-00 and C6-01, where even an operating systems are not the same. And figuring the difference between X1-00 and X1-01… don’t let me start.
So today Nokia finally decided to do away with the whole letters and numbers mess, and get back to … just numbers.
From now on each Nokia phone will have 3 digit number identifying it – like the just announced Nokia 500. The first digit will show you the price/feature set of the phone – the higher it is, the more expensive and feature packed it gets. The other too digits are a unique device identifier at a particular price point.
Look’s kind off OK for Nokia, on paper. Let’s see how it works in real life
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