New smartphone naming scheme for Samsung. Galaxy R, W and Y on the way

With tens of new models shipping every year, it must be hard for Samsung to think of a new catchy name for every one of them. They are getting tired.

Too tired to bother with names even for it’s big “umbrella” series like Galaxy or Wave. And who could blame them? How many here can tell the difference between Samsung Galaxy 3 and Ace? On the other hand, their bestseller flagship is doing great even without it’s own name. A single “S” letter is enough.

Emboldened with it’s single letter naming success, Samsung is now preparing to split its Galaxy series into more single lettered classes:

As you can see, the Samsung Galaxy flagships will keep the letter “S”, but then will add 4 new single lettered classes to the category, each one lower spec’d and lower priced. Premium “R” (Royal, refined), High-Tier – “W” (Wonder), Mid-Tier “M” (Magical) and Entry level – “Y” (Young minded)

The “R” class devices should cost between 300-400EUR before taxes and subsidies, “W” – between 200 and 300EUR, “M”- 130-200EUR and Galaxy Y for everything Android below EUR 130.

Just as with Galaxy S2, the new models added to the class with get a new number attached to the letter (R2, W3, etc; ). Some models will get additional indicators:

“Plus” – for bumped up specs, without no significant changes in design – e.g Samsung Galaxy S Plus.

“Pro “ – for QWERTY phones

LTE – for handsets with LTE support

Samsung Wave Bada phones will get similar treatment. The highest spec’d handsets will be called just ‘Wave” with a number (Wave 3, Wave 4), lower spec’d Waves will get M and Y designations.

Samsung Windows Phones will keep Omnia series name, with flagship carrying a single number (e.g. Samsung Omnia 7), and lower priced devices getting “W”, “M” and “Y” class names.

Sounds a bit confusing now.  And also funny – just as Nokia decided that letters are not working and switched back to numbers, Samsung decides to do the opposite.

But let’s wait and see how it works in real life, when actual devices launch.



Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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  • David Jenkins

    I have never seen an article’s second-to-fourth words be wrong before. Hahahaha! Staska is great.