Oct. 27th European Samsung Galaxy Nexus launch to crash Nokia World party again?

You must have heard already that Samsung has postponed their Oct. 11th event, where they were expected to announce the new Google Nexus device with Android 4.0 Ice Cream Sandwich OS.

Now The Next Web reports that the event has been moved to Oct. 27th and will take place in London. Which makes absolutely no sense. By all accounts, the new Samsung Galaxy Nexus or Nexus Prime is targeted for the U.S. market and, most likely, will be exclusive to Verizon for the first few months. Why on earth would Samsung launch an American device in London?

If TNW’s info about Oct. 27th Samsung/Google device launch in U.K is true, we must be talking about a totally separate event here. Probably a European launch of Samsung Galaxy Nexus/Android 4.0 Ice Cream Sandwich.

But the choice of Oct. 27th London launch is interesting in another way. It coincides with Nokia World – the main annual Nokia conference, where its first Windows Phones will be launched.

Which is not cool at all.

It seems that Android guys now have a thing about crashing Nokia World parties and piggy backing on Nokia efforts, to get more exposure for their own device announcements. Last year it was HTC, who decided to hold their big Android device launch during Nokia World. This year it’s Samsung.

C’mon guys. You are big companies, with huge marketing and publicity budgets to spend. Do you really have to resort to such tricks just to spite Nokia? Can’t you do an event on your own time and at your own place?

As a guy writing about smartphones, I’m pretty happy if I get an opportunity to attend two major events during a single trip, instead of one. So if you hold Samsung Unpacked Europe on Oct. 27th in London – it’s very convenient to me.

But it still is very not cool to do it this way.


Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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  • http://pulse.yahoo.com/_SCAKK47YC4QAJ57P4VPKDC7EEU Sealblaighter

    Poor little Nokia, Sammy is going to eat you.

  • http://www.intomobile.com/ Stefan Constantinescu

    It’s for logistical reasons. Know how many journalists are going to be in the UK for the Nokia World event? Makes sense for them to also cover another company’s event instead of having to fly to two separate events.

  • San