Nokia World has started today and, as expected, Nokia took the wraps off its first Windows Phones. Just as leaked yesterday, these are called Lumia 800 and Lumia 710. Interestingly, the device rumored to be codenamed Ace and marketed as the Nokia 900 did not make an appearance at Nokia World so far. Perhaps it will be launched sometime in the future.
The Nokia Lumia 800 is the N9-lookalike that was codenamed Sea Ray and has leaked many times over the past few months. It’s the higher-end device of the two, it focuses on design, and will come in black, cyan, and magenta. It has a 3.7-inch 480×800 Clear Black AMOLED touchscreen, a 1.4 GHz processor, an 8 MP autofocus Carl Zeiss camera with LED flash and 720p HD video recording, 512 MB of RAM, 16 GB of built-in storage, 14.4 Mbps HSDPA, 5.76 Mbps HSUPA, Wi-Fi b/g/n, Bluetooth, GPS, and a 1,450 mAh battery. Its dimensions are 116.5×61.2×12.1 mm, and it weighs 142g.
Pre-orders for the Nokia Lumia 800 will start today at Nokia.com. The smartphone will become available in November in the UK, France, Germany, Spain, Italy, and the Netherlands. 31 operators and retailers will provide what Nokia calls unprecedented marketing support in those countries. In the UK, Vodafone has already announced that it will be selling the Lumia 800.
Before the end of the year, the Lumia 800 will also launch in Hong Kong, Russia, India, Singapore, and Taiwan. The Nokia Lumia 800 will retail for €420 before taxes and subsidies.
The Nokia Lumia 710 is the device codenamed Sabre, which has also been leaked countless times. It’s a lower-midrange offering which aims to please the masses, bringing them the Windows Phone experience in an affordable package.
The Nokia Lumia 710 comes in black or white, has a 1.4 GHz processor as well, a 3.7-inch 480×800 ClearBlack LCD touchscreen, a 5 MP camera with LED flash and 720p HD video recording, 512 MB of RAM, 8 GB of built-in storage, micro SD card support, 14.4 Mbps HSDPA, 5.76 Mbps HSUPA, Bluetooth, GPS, Wi-Fi b/g/n, and a 1,300 mAh battery. Its dimensions are 119×62.4×12.5 mm and it weighs 126g. The phone comes with support for interchangeable back plates.
The Lumia 710 will retail for €270 before taxes and subsidies, a price which will make it one of the cheapest Windows Phones to date.
The Nokia Lumia 710 will become available before the end of the year in Hong Kong, India, Russia, Singapore and Taiwan, where it will launch alongside the Lumia 800. The Lumia 710 will be out in more territories early next year.
Both the Lumia 800 and the Lumia 710 run Windows Phone Mango, with a few Nokia-specific apps thrown in for good measure. First among those, and certainly not a surprise, is Nokia Drive, which is basically Nokia/Ovi Maps for Windows Phone. Nokia Drive has maps, turn-by-turn navigation, preloading of maps for offline use, and a user interface that fits nicely with the general WP design.
Next up is Nokia Music, an app that introduces MixRadio, which is a music streaming service that is free and requires no sign up. MixRadio delivers hundreds of channels, or ‘mixes’, of locally-relevant music to your device with a simple tap. Nokia plans on updating MixRadio at some point to also support personalized channel creation from a global catalogue of millions of tracks.
Also inside Nokia Music is Gigfinder, which lets you search for live local music, as well as share what you’ve discovered on social networks. It will even be updated to let you buy concert tickets.
Nokia’s Windows Phones will also ship with a new ESPN app that lets you keep track of your favorite sports and teams. All of these apps, Drive, Music, and the ESPN app, will be exclusive to Nokia Windows Phones, and they clearly represent what Nokia is doing to differentiate its WP offerings from the competition, on the software side. Whether these apps will be enough to do that remains to be seen.
Nokia’s WP devices will arrive in the US in early 2012, and in mainland China in the first half of 2012. Nokia also plans to launch LTE and CDMA smartphones in the future.
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