Sony (Ericsson) launches the Xperia Active Billabong Edition
Available around the world since October 2011, the Sony Ericsson Xperia Active now has a special edition, launched by SE in collaboration with Billabong – an Australian brand which “promotes an authentic lifestyle and the true values of core boardsports (surfing, snowboarding, skateboarding and wakeboarding).”
The new handset, called Xperia Active Billabong Edition, comes with an exclusive back cover, Billabong screensavers and videos, and a Billabong LIVE app.
Just like the regular Xperia Active, the Billabong Edition is dustproof and water resistant. It features a 3 inch HVGA display, Wi-Fi, HSDPA, GPS, barometer, compass, flashlight, 1GHz single core processor, 512MB of RAM, 1GB of internal memory, and a 5MP rear camera with 720p video recording. The smartphone runs Android 2.3 Gingerbread, but an update to Android 4.0 Ice Cream Sandwich should arrive in March or April.
“The partnership is an expansion of our long term relationship with Sony and an extention of an Asia Pacific alliance developed with Sony Ericsson in 2011. Our customers are very tech savvy and their top interests include music, photography, social media and, of course, action sports. Each of these interests can be captured or experienced through the Xperia active and we are working on some exciting apps and accessories that should add to the user’s experience. The first to benefit will be the athletes at our major international events who will be testing the Xperia active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore”, declared Scott Wallace, Billabong’s International VP of Strategic Partnerships & New Media.
Sony didn’t say how much the Xperia Active Billabong Edition costs, but it did mention that the smartphone is now available in select markets (probably Australia and New Zealand).
Via Press release