MediaTek launches entry-level smartphone platform- Meet the MT6575
MediaTek might seem like a rather obscure company compared to Texas Instruments or Qualcomm, but do not be fooled by that. They have been selling millions of chips for entry-level mobile device makers in both China and India. Their latest chip, the MT6575 is here to bring high-end performance to low and mid-tier Android smartphones.
The MediaTek MT6575 SoC is designed to increase performance in entry/mid-range Android smartphones, thanks to a 1GHz A9 processor and Power VRTM SGX Series 5 GPU. It also comes with hot swap dual-SIM support.
According to MediaTek, web pages are rendered 35% faster and there is also a 20% improvement in the gaming graphics capabilities on the new SoC when compared to the competitors offerings for the segment. These are most likely chips running on smartphones like the HTC Desire S or the Samsung Galaxy M.
MT6575’s high-end features like the Power VR GPU, the 720p video playback, qHD (540 x 960 pixels) display and 8 megapixel camera support, will go to the mid-range devices. Those in $250-$400 price range, running Android 4 Ice Cream Sandwich.
There will also be a lower end version of this chip for entry-level handsets. They will come with lower resolution displays, less memory, reduced multimedia capabilities and, most likely, still running Android 2.3 Gingerbread.
MediaTek expects the first smartphones using the MT6575 chip to ship this quarter.
Source – MediaTek