Huawei launches Ascend D quad/quad XL and D1 flagships. Wants to sell 60 million smartphones in 2012

Huawei is really serious about breaking in to the worldwide smartphone market this year.

They have launched 3 high end smartphones today, and the announcement was choke-full of best, fastest, brightest, biggest and many other “-est” things. Which sounded really impressive and if most of it is not just an empty bragging, we do have some really cool smartphones coming out from China soon.

The new Huawei flagship comes in two flavors – Ascend D quad and Ascend D quad XL. The specs are almost the same and Huawei even made it’s own CPU, GPU and memory chips for them. The only difference between the two is battery. With D quad XL going for endurance with 2500 mAh one and D quad opting for looks and slimness with smaller, but still impressive 1800 mAh power source.

Other specs include:

Huawei K3V2 quad-core 1.2-1.5 GHz CPU

  • 1GB RAM 8GB ROM
  • 32 bit true color GPU
  • Android 4 ICS
  • 4.5” 1280×720 HD IPS/330 PPI display
  • 8MP BSI AF camera with 1080p full HD video capture
  • 1.3MP front camera with 720p HD capture
  • 5.1 surround sound with Dolby Mobile plus
  • Dual mic noise cancellation with Audience earSmart
  • Dual flash LED
  • 1800/2500 mAh
  • WiFi b/g/n Bluetooth 3.0
  • MHL and HDMI connections
  • DLNA support
  • 5 band 850/900/1700/1900/2100 HSPA+ 21 mbps
  • Dimensions: 8.9mm (quad), 10.9mm (quad XL) x 64mm x 129mm

For some reason Huawei also released Ascend D1 one smartphone, which has almost the same specs as the flagships, except for dual-core 1.5 GHz TI OMAP CPU, and 1670 mAh battery. Maybe it will be cheaper, or maybe it has something to do with (forthcoming) LTE integration and U.S. market. Having figured it out yet.

All-in-all new Huawei smartphones are very impressive on paper. And they felt really fast during quick hands-on. But we’ll need more time with them to know about real life performance.

World wide debut of Huawei flagships was very well done. They are little known and even less appreciated brand. And they are countering the obscurity with some mind blowing specs. If Huawei can deliver on their promises, spend a bunch of money on a smart marketing campaign and build on what carrier relations they have through their cheap phones and infrastructure unit – they can easily repeat and exceed the meteoric rise of HTC couple of years ago.

And Huawei is certainly not lacking in ambition. Their goal for is to sell 60 million smartphones this year. To put it in context – only Apple, Samsung and Nokia sold more then 60M in 2011.

Author: Stasys Bielinis

While I like to play with the latest gadgets, I am even more interested in broad technology trends. With mobile now taking over the world - following the latest technology news, looking for insights, sharing and discussing them with passionate audience - it's hard to imagine a better place for me to be. You can find me on Twitter as @UVStaska'

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