Nokia’s Stephen Elop: Dual-core, quad-core – just a waste of battery. Smoked by Windows Phone proves it
Nokia CEO Stephen Elop thinks that dual-core and quad-core processors are just a waste of battery, and that to the consumers they aren’t all that useful.
This is something which, in his opinion, has been proved by ‘competitions’ such as Smoked by Windows Phone, or the similar Blown Away by Lumia organized by Nokia itself and not Microsoft. These marketing campaigns/competitions aim to prove that Windows Phones (all using single-core processors) are faster at day-to-day tasks than the competition (which is mainly using multi-core CPUs for its high-end offerings these days).
The information comes from the Yangcheng Evening News, via Google Translate. So while I hope it’s all accurate, something can always get lost in translation – keep that in mind please.
Apparently Nokia has taken its Blown Away by Lumia competition to China, and offered 1,000 yuan (that’s about $159 or €120) to those who were able to ‘beat’ the company’s smartphones. According to Elop, it never lost.
While such competitions will obviously always end up proving what the company behind them wants them to prove, the fact is that the number of processor cores isn’t always indicative of performance in ‘real life’.
This isn’t the first time when Stephen Elop says something like this, in fact it was January when we last heard how unimpressed he was with quad-core phones. So this is clearly a trend. What will Elop say when Nokia announces its first dual-core phone? That’s something which is bound to happen later this year after Microsoft finishes Windows Phone 8. We’ll have to wait and see, but I have a feeling that he will have dramatically changed his views on multi-core processors in smartphones by then.
Image via YLE
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