Smartphone owners want bigger touchscreens, 4″-4.5″ is the sweet spot
Just in case the proliferation of ever bigger-screened Android devices wasn’t clue enough, there’s now a survey that has concluded that people want bigger screens. Well, bigger than the iPhone’s, at least. According to Strategy Analytics, almost 90% of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device.
The 4-to-4.5-inch range seems to constitute the sweet spot for people nowdays. There are some caveats though. First of all, with a screen that large, phones also have to be very thin. And there are slight differences in what women want compared to men. Women are more likely to consider smaller devices than men. Also, those who own Android smartphones are more likely to seek larger devices than those who own iPhones.
From left to right: 3.5″ iPhone 4, 5.3″ Samsung Galaxy Note, 4.3″ Samsung Galaxy S II (image via PhoneArena)
That makes some sense, since if you’ve been an Android user for, say, a couple of years, you’ve probably gone from 3.2-inch touchscreens all the way up to 4.7, and that’s ignoring the not-so-mainstream Samsung Galaxy Note with its gigantic 5.3-inch screen. So you’re probably more used to always getting a bigger screen than those who stuck with the iPhone range, since that has always had 3.5-inch screens, ever since 2007 when the first iPhone came out.
Obviously, more and more people are discovering how much easier Web browsing and watching videos is on larger screens. That said, manufacturers have to always remember to keep the weight and thickness of their new devices with huge screens in check.