ZTE plans to ship 40 million smartphones this year
By Vlad Bobleanta on 03 Apr 12Huawei’s lofty goal of selling over 60 million smartphones this year isn’t the only big number thrown around about Chinese handset makers. DigiTimes reports that Huawei and ZTE are expected to reach nearly 100 million smartphone shipments this year. With Huawei’s sales coming in at 60 million, that leaves 40 million for ZTE.
Or 35-40 million units, according to “Taiwan-based makers of handset components”. These numbers would make for a combined market share for Huawei and ZTE of about 15% of the global smartphone market. In 2011, Huawei sold 16 million smartphones, and ZTE sold 11 million.
So these projected volumes for this year do represent an incredible jump compared to last year. But it’s not impossible. Both companies have announced interesting smartphones during MWC. Phones that, if aggressively priced, will surely manage to be sold in enough quantities that the two Chinese firms will reach these numbers.
That said, it’s not (yet) a done deal. We’ve been waiting for the Chinese handset makers to finally get comfortable about stepping out of their comfort zone (the Chinese market) for many years now, and year after year they talked the talk, but neglected to walk that walk. We’ll see if this year is going to be any different.
If you liked the post, you might find these interesting too:
- Huawei may have become the third biggest smartphone maker in Q2, behind only Samsung and Apple
- Huawei Android handsets to be launched via T-Mobile, TIM Brazil
- Huawei shipped 55M phones, including 20M smartphones in 2011. 10M U8650 Sonic units. 60M mobile modems
- Huawei delays Ascend D Quad flagship again, at least until August this time. Blames its own quad core CPU
- ZTE insists it will sell 35 million smartphones this year, wants to be the No.3 phone maker by 2015
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