Apple Q1 results: doing so great that it’s getting boring. 35M iPhones and 12M iPads sold, 600K apps
Apple has announced its results for the first quarter of this year, and all the numbers are up compared to Q1 of 2011, some even by a lot. The same isn’t true if the comparison is with Q4 2011, but that’s to be expected – first of all, the last quarter is always the biggest of any year, and secondly this specific quarter was longer than usual, which skewed every company’s numbers a bit.
Let’s dive in. Apple sold 35.1 million iPhones during Q1, 88% more than in the year-ago quarter and 5% less than in Q4 2011. 11.8 million iPads were sold from January to March, 151% more than in the year-ago quarter. The new iPad was launched during the quarter, so that’s not very surprising. It would be interesting to know how many of those units were comprised of the new iPad, and how many of the now cheaper iPad 2. But unfortunately Apple doesn’t break down the numbers like that, so we can’t know for sure.
Apple’s revenue was $39.2 billion for Q1, 58% more than in the year-ago quarter and 18% less than in the last quarter of last year. Net profit was $11.6 billion for the March-ending quarter – 93% more than in Q1 2011, and 12% less than in Q4 2011. The gross margin grew to 47.4% compared to 41.4% one year ago. International sales accounted for 64% of the quarter’s revenue. The iPhone is now sold in 100 countries by 230 different carriers, and the iPad has reached 40 countries so far.
Apple’s app store now has over 600,000 apps in it, still leading the Google Play Store for Android by about 100,000 titles. There are 200,000 iPad-specific apps in the app store, a whole lot more than for Android tablets (Google doesn’t make that number public, but in the best case scenario it’s in the thousands).
Apple has sold more than 365 million iOS devices so far, adding 50 million in the first quarter (since the number was 315 million at the end of December). This means that Apple almost certainly won’t be able to match its Q4 2011 performance of having sold more iOS devices than all Android devices combined. Samsung alone has probably sold around 41 million Android smartphones in Q1, and all the other Android manufacturers combined can easily add up more than 10 million other devices.
That, however, doesn’t mean that Apple’s had a bad quarter. On the contrary, its YoY sales, revenue, and profit numbers keep rising. There are some QoQ variations here and there, but nothing the mobile world isn’t already used to. At this point, it’s really hard to say when (or if) Apple will stop growing.