No new LG Windows Phones in the near future, even with Apollo coming soon
As you may already know, LG introduced no less than six new smartphones at MWC this year, and they’re all running Android. So one may wonder whatever happened to LG’s rumored Windows Phone devices that were supposed to arrive until now. Well, apparently LG decided to stop making Windows Phones at the moment.
According to The Korea Herald, an LG spokesman recently said the company had no plans to bring new Windows Phone devices to the market anytime soon. The reason for this is that “the total unit of Windows Phone sold in the global market is not a meaningful figure”, thus LG is (obviously) focusing on Android. Still, LG will “continue research and development efforts” related to Windows Phone, so it’s not abandoning the platform completely.
LG’s history with Microsoft’s mobile OS is certainly weird. Way back in 2009, the Korean company said it would develop about 20 smartphones based on Windows Mobile 6.5 (WP7 obviously didn’t exist then). In the end, it only released just a few WM 6.5 handsets, which weren’t too successful because Microsoft was already moving on from Windows Mobile to make Windows Phone – a completely new OS, non-compatible with older hardware. 2010 came, and LG renewed its commitment to Microsoft by launching two Windows Phone 7 devices – the Optimus 7 (pictured below), and the Optimus Q (known is some markets as the LG Quantum). Sales haven’t been great – but that can be said when talking about any WP7 device. Since then, LG has introduced only one new Windows Phone 7.5 Mango handset, the E906 Jil Sander, which is just an unnecessary remake of the Optimus 7.
It’s a bit weird that LG’s not interested in WP now, when Microsoft is getting ready to unveil Windows Phone 8 Apollo (and this could be a big step forward for its mobile business). Anyway, it wouldn’t be the first time when LG takes a bad decision – the company had the chance to build Google’s first Android smartphone, yet refused, this way completely missing the start in the smartphone race. Of course, now LG is deeply into Android, so things are slightly different.