Samsung is wrapping up Bada smartphone development efforts. Platform end of life in about a year
Samsung is wrapping up the development of Bada smartphones, with platform’s end of life coming in about a year, says Mobile-Review.com’s Eldar Murtazin.
According to Eldar, there will be no platform termination announcements, promised support and subsidies for Bada app developers will continue until the very end. However, most of the Bada people and resources have already been, or will very soon be reassigned to work on Android and other more promising projects. We will see the gradual reduction of Bada device line-up, until they disappear from the market in the first half of next year.
While pretty ambitious, Bada was just one of the products/directions for Samsung to get in to the exploding smartphone market in 2010.
Samsung has been a #2 mobile phone vendor for a long time. And it was dabbling in smartphones with Symbian and Windows Mobile devices, for years. But until 2009-2010, when it became clear that smartphones are here to stay and are already taking over the most profitable high-end feature phones, Samsung wasn’t really serious about them. First it tried to make the old style Symbian and WinMo smartphones work with Omnia line. When those platforms proved inadequate, Samsung abandoned them, created Bada and started working on Android.
The success of the first Galaxy S, even bigger Galaxy S2 and the lackluster performance of the Wave phones, sealed the fate of Bada already in 2011. Samsung was always very good at throwing things at the wall, seeing what sticks and running away with it. And doing it in very pragmatic way. If the sales/traction isn’t there – the stuff gets left behind. The things that do work get all the resources, attention and investment. Frankly – I am surprised that Samsung’s Bada experiment lasted this long. But it was a good learning exercise – with experience gained now becoming part of Android’s TouchWiz and other Samsung smartphone efforts.
And Bada will probably become the foundation of a major software and services effort Samsung is engaged now, in its bid to beat Apple in smartphone profits.