Nokia lands China Unicom deal. Lumia 610 now part of low priced 3G plan bundles on 2nd largest Chinese carrier
In all the despairing gloom of today’s Nokia announcements, there was one small bit of positive news.
Nokia has landed the second largest Chinese carrier – China Unicom – as a customer for Lumia devices. There was no official announcement yet, but Stephen Elop let it slip during the conference call today, that they do indeed now have a deal with China Unicom. The second largest Chinese carrier will bundle and promote Lumia 610 with its lower priced 3G plans.
Here’s what Elop had to say about China Unicom deal today:
“We’re in the very early days in China with the Lumia product line, and we are quite pleased about what’s going on in China right now. It’s complicated, because you have to engage in, for example, the operator discussions with the low price operator rate plan bundling that is going on. And we are very pleased that even with the price point of the Lumia 610, for the first time, we broke through there, and now are part of some of those plans with China Unicom. Which is something three months ago we haven’t achieved.”
It is not clear when China Unicom will start shipping Lumia 610 with its lower price plans, but for Elop to specifically mention it – it means that the deal is already in place. And Lumia 610 should start shipping in China in a matter of weeks.
Which is pretty good news for Nokia, since, until now, it was able to get support from only one, smallest operator – China Telecom. With Nokia’s other China bound Windows Phone sold through rapidly diminishing third-party distributor channels.