Huawei delays Ascend D Quad flagship again, at least until August this time. Blames its own quad core CPU
Huawei’s bid to carve a place among the top of the line Android smartphone makers just hit another speed bump. Their new flagship – Huawei Ascend D Quad – has been delayed. Again. This time at least until late August, maybe even September.
The main culprit for the delay? Huawei’s own quad-core CPU inside D Quad.
According to Huawei’s Consumer Business Group CEO Yu Chengdong, their new quad-core chip “has encountered some technical problems which caused the delays in production” . Huawei, of course, is “working hard to overcome them” and now expects to start mass production of D Quad smartphones sometime in August. Which means that first D Quad smartphones may not ship until September.
A pretty bad blow to Huawei’s ambitions.
When Huawei D Quad was announced in Barcelona this February – it was one of the the best specc’ed Android smartphones at Mobile World Congress. Had it launched sometime between March and May – the new flagship had a chance to really stand out from the crowd. By the time Ascend D Quad will now ship – Samsung Galaxy S3 and HTC One X sales will be in full swing all around the world. With iPhone 5,Windows Phone 8, and the next iteration of Android flagships like HTC XXL due in a matter of weeks.
The chances for a smartphone upstart to break through new device frenzy that we’ll see this fall, with a phone that announced 8 months before, will be slim to none. Unless Huawei D Quad is priced well below competition. Which it most likely will.
Despite Ascend D Quad delays, Huawei still insists on its goal to sell 60 million smartphones this year. Right now it is ramping up the marketing of aggressively priced mid-range Ascend P1 smartphone, is doing quite well with low-end Ascend G300, and promises to be among the first vendors to come out with mid range Windows Phone 8.
If Huawei D Quad flagship ships with mid range smartphone price tag – it can achieve moderate sales and propel the Chinese vendor into the top 5 of smartphone makers by the end of 2012.