ZTE insists it will sell 35 million smartphones this year, wants to be the No.3 phone maker by 2015

Back in April we first got hold of ZTE’s smartphone sales plans for this year. It was obvious that they were going to be ambitious ever since MWC in February, where the Chinese company showcased literally dozens of new devices. Time has passed though, and most of those haven’t yet made their way into the hands of consumers. But the company is still hopeful.

ZTE wants to sell 35 million smartphones this year. That’s according to Ryu Chienhao, the guy in charge of phone strategy over there (seen in the picture below).

So the Chinese company has just confirmed the approximate number coming out of ‘sources’ a couple of months ago. This number is still significantly smaller than that which Huawei, the other big Chinese phone maker, still clings to: 60 million smartphones sold this year. Yet Huawei’s plans may get a bit (or more) hampered by its ongoing issues with getting its flagship device, the Ascend D quad, to the market.

Back to ZTE. Its ambitions don’t stop there, as you’d probably expect. In fact, the company wants to become at least No.3 in both smartphone sales and general mobile phone sales by 2015. That’s going to take a whole lot more focus than ZTE has shown so far on markets outside of China. Then again, nothing’s impossible in the mobile world.

In 2011, ZTE shipped 15 million smartphones. Incidentally, that was the year when the importance of the smartphone for the future of the company became clear. ZTE wants to sell at least 100 million smartphones in 2015, half of those to emerging markets, and the other half to developed markets such as the US, Europe, and Japan.

According to IDC, ZTE shipped 19.8 million mobile phones in the first quarter of 2012, making it No.4 in general mobile phones (including smartphones) for that period, with a market share of 4.8%.

ZTE expects the successful Blade series to reach 10 million global sales, after it passed the 2 million mark long ago.

ZTE knows that in order to reach its goals for 2015 it must bring to market an entire range of smartphones, not just cheap ones. Which is where the newly-unveiled Grand series comes in. That brand will be reserved specifically for the company’s future high-end offerings. In the third quarter of this year, the first Grand-branded smartphones will arrive in Europe, Japan, and South Africa.

Via +D Mobile

Author: Vlad Bobleanta

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