Apple matches Sprint’s discounted iPhone 4S pricing, all but confirms new iPhone launch is soon
A few days ago we told you that Sprint decided to cut the price of the iPhone 4S by $50, down to $149.99 with a two-year contract. Something like this almost never happens with Apple smartphones, so we speculated that it might have something to do with an impending iPhone 5 launch (which has been rumored countless times to happen on September 12).
And now we get all the confirmation we’re probably going to get until that date. Apple has decided to match this pricing for customers of its stores. The price-matching scheme isn’t available online, though. But if you pop into an Apple store wanting to buy an iPhone 4S and tell the employees over there that Sprint has it for $149.99, you’ll be able to buy it from Apple for the same price.
This also applies to 32 GB and 64 GB version of the iPhone 4S for Sprint, as well as the iPhone 4 which is now offered for $49.99 by a few retailers and carriers (and now for the same price in Apple stores as well). Remember, the ‘official’ pricing hasn’t changed in Apple stores, you’ll need to cite the source offering the lower pricing in order to get the discount.
Now if a carrier dropping the price of an iPhone is rare, Apple itself doing so is almost unheard of. Which further cements the idea that we’ll see a new iPhone unveiling very soon – perhaps in about a month.