HTC says it won’t drop Beats Audio tech in cost cutting move
HTC is adamant that it won’t stop using Beats Audio technology in its smartphones in the near future. A couple of days ago we told you that the Taiwanese company is looking at cutting its phones’ prices across the board (both for already available devices as well as upcoming ones), and dropping Beats Audio integration altogether, after having given up on bundling Beats headphones with its handsets a while back.
HTC is not having a good year, despite the rather successful launch of its One series of smartphones. However, despite a focus on less devices, that series still comprises three different handsets. And Samsung is simply eating HTC’s lunch. With a new iPhone expected within a month, things can only get worse for HTC.
But, despite its woes, HTC doesn’t want to give up on Beats Audio. Here’s what the company told Phandroid:
“HTC remains strongly committed to Beats Audio and including their innovation in our devices. Any rumor of HTC no longer integrating Beats Audio into our devices is categorically false.”
So that’s that, then. Since HTC hasn’t denied the rumored price cuts, we’re going to assume that those are real after all. And maybe, just maybe, they’ll help the troubled smartphone maker get through this year. We’ll see.