WP8 launch on Oct. 29th. New Lumias announced on Sept. 5th. Nokia, is there some method to this madness?
The new Windows Phone 8 OS will be officially launched on Oct. 29th, with first WP8 smartphones shipping in the first weeks of November, ZDNet tells us. And, with Mary Jo Foley being one of the best sourced Microsoft bloggers – I’m almost sure this rumor is true.
Which, again, makes me ask – WTF, Nokia?!
Why are you trying to make things even worse than they are, before your next generation Windows Phones hit market? Is there some suicidal death wish to get your current smartphone market share and Lumia sales down to zero, before WP8 ships?
Are you really announcing your next generation of devices on September 5th, at least 9 weeks before they are available? Why on earth would you do that? And what do you think will happen to current Lumia sales, come September 5th?
The sales, which were already nothing to write home about. Even before you and your partner Microsoft killed any hope of near-term growth, by officially announcing no next generation upgrade path even for the newest of Lumia devices.
Let me get this straight:
- Your old Symbian smartphone sales are crashing faster than ever, generating losses of hundreds of millions of Euros each quarter
- Your new Windows Phone devices are performing way below expectations. Yes there was some growth in Lumia, but it was way too slow to compensate for Symbian decline
- To show Lumia growth in Q2 2012, you already had to resort to price dumping, selling your newest devices at cost or even at a loss. Loosing tens or hundreds of millions on Lumia, too
- Then, together with Microsoft, you go and announce in June, that there will be no Windows Phone 8 upgrade path for current WP 7.5 Lumias
- You know, and publicly admit, that June announcement had killed any prospects of Lumia growth in Q3 2012. Your best hope for July-September – is for sales to stay flat compared to Q2, or for only a small decline
I’ll grant you – there may be some logic for not providing WP8 upgrades to current Lumias. Announcing it 4 months before you have new phones to ship – not so much.
And then, next week, you will go and announce a whole range of next generation of Lumia smartphones on WP8, with nothing to ship until early November.
That’s 8 to 9 weeks, when everyone will know about your cool new WP8 smartphones and their features. Almost 4 weeks of sales in already very challenging Q3, and 4 to 5 weeks in Q4, that you hope will be a start of your turnaround. Do you think anyone will care about your current non-upgradable Lumias between September 5th and November? Unless you significantly cut the prices again, adding few hundreds of millions in losses to your balance sheet.
The way I see it now – it all looks like sheer madness. I really hope I am missing something here. That there is some method to this madness.
Maybe ZDnet does not have a full info about Windows Phone 8 launch. Maybe October 29th launch is only for U.S., timed for the start of Holiday Shopping Season. Maybe WP8 rollout will be done the way WP7 was, back in 2010. With the first next generation Windows Phones shipping in Europe and Asia a month before they get to U.S. Maybe you’ve got some other trick up your sleeve. Or some really good reason to do the things you do. Maybe…
I really hope so.
Because if you continue to shoot yourself in the foot, the way you’ve been doing it those past 18 months, there may be too little left to turn the things around.
Really looking forward to Nokia World announcements, to see what gives